Increasingly sophisticated technological advances, changing the direction of development of the music industry into a different realm. The aroma wafted from the digitalization has actually started the explosion of the tape. CD or compact disc has become a practical option when the boom tape still exists.
The more rapid advancement of the music industry, music lovers getting spoiled with the birth of new media in listening to the chant tone. Phenomenon can be seen from the flood of music content that is "wrapped" in the form of MP3, a digital streaming (via internet), or RBT (ring back tone).
Now, how to consume the music was also shifted. Stone age man perished not because of running out of stone. The print media is not eroded due to run out of paper. However, they change and move on to other media. Was also with music. Lovers of rare music to the music store or even ─ ─ never touched again not because the music store music stores out of business, but they turn to "shop" other, more practical, easier, and even free.
Free
People want convenience. Ease not only at the time to enjoy, but also when getting. So what if convenience is synergized with features for free? Yes. Times have changed. Now, with the rapid advancement of Internet technology, all can be obtained easily, quickly, even more so for free. Everything can be done just by sitting at the computer without moving anywhere in minutes (even seconds).
Was also with music. How to get and enjoy the music has also evolved. You, as a connoisseur of music, do not always have to go to a music store to buy a cassette or CD. Just by sitting at the computer, search the song on the internet, download, and play, the music you enjoy can be easily and quickly.
So, the question is, where did this music content come from? Who is the provider of the content of this music? Why are they willing to provide a variety of music content for free? How is the response from the music industry itself? And the most important question, legalkah this?
A variety of music content available free on the internet (labeled free download mp3), mostly provided by blogs or websites that are specializing as a provider of free content. Not just the music alone. There are still many thousands of other blogs who voluntarily provide free content to its visitors without collecting anything in return.
Besides blogs, music content or other content (games, applications, videos, pictures, etc.) are usually found on the website that provides file sharing facilities. You as a member of the website is given a limited space (there is even unlimited) for storing a variety of content on their hosting and can then share it. And, visitors to the website can get any content through searching facilities.
Why Free?
Why do they give a variety of content such ─ music for free? One of human nature (especially Internet users) is: if there are free why you should buy. Well, this is used as a guideline for the owner of the blog or website content provider.
The more visitors who visit your blog / website, the more hits, the more page views, then the ad will come automatically. Like newspapers, the more circulation and reader, so the more the parties will place an ad. And, your blog or website owners get revenue from the ads. It makes sense, right?
Anti-Piracy Campaign
Perpetrators of the music industry see the "rowdy" technology like this actually does not stay silent. They have imbuan berupanya to issue to the public. Like, anti-piracy campaign which is often heard some time ago.
Indeed, downloading music or content on the Internet, including one part of the hijacking. And, the act is illegal because it is not in accordance with the law. However, the return of human nature. They will not stop if you can still get the all free.
Concrete examples of industry efforts in preventing piracy of music is by birth or ring back tone RBT. Dial tone that you hear while waiting for the people we picked up our phone call, is the innovation in the music industry are very difficult to penetrate echoed by piracy. With the systems and methods are different from before, there is still no technology that could hijack RBT system (until now).
Downloading activity on the Internet over any content is actually legal as long as we get or have purchased the content. Because, the process of downloading on the Internet basically has one purpose, namely easier for us as lovers of the virtual world to get whatever content is easy, practical, and fast. Including music content in it.
However, the reality is different now. Although, not least a variety of content on the Internet that is labeled free (freeware, shareware, demoware, etc.). Especially about the music, which provided most of the content provided by the owner of the blog / website that did not cooperate (affiliate / purchase content) with the artist / singer / band / label related. Of course this is a form of piracy or copyright infringement.
It is very difficult to change the temperament of such a society. Habits of free content if they would be "forced" to pay for what he enjoyed, of course, will automatically be rejected. Appeals and campaigns buzzed by a label or artist in question will surely be a futile keterlanjuran aka nil.
Maybe we should follow the example of what has been done by Apple. Leading computer company in the United Serikan made by Steve Jobs has been wary of the movement of illegal downloading of music content on the internet.
Apple with its online store called iTunes is one of the great success that should be made an example of activists in the country music industry. With an estimated cost of U.S. $ 0.99 music lovers can purchase the song (full track) is officially on iTunes.
In 1998, iTunes has recorded a fairly bombastic tranksaksi of songs that are provided to reach 6 million tracks sales figures. These results are very positive for the music industry in America. Not only as a form of respect for the actors the music world, but can also put the brakes on piracy.
Remember, piracy, whether it illegally downloading content on the internet, can not be destroyed. Because, this habit has become mentally or onliners internet campaigners. This can be done by their perpetrators music industry is to prevent or restrict the movement of illegally downloading content. In addition, the incentive to provide anti-piracy campaigns and appeals. Perhaps the way Steve Jobs with his iTunes-worthy precedent.
